2027 ABA Marketplace Info

Pre-Scheduled Business Appointments

Buyers and sellers meet through a structured appointment system that drives meaningful conversations — not chance encounters.

The Right People in the Room

Marketplace brings together decision-makers from across North America, creating a focused environment for relationship-building and deal-making.

More Than a Show Floor

In addition to business appointments, Marketplace includes education, networking, and council meetings that support the full ecosystem of the industry.

Built by the Industry, for the Industry

Marketplace is produced by ABA, with programming shaped by the real needs of operators, suppliers, and partners.

Why Canada

Strengthening Cross-Border Partnerships

Bringing Marketplace to Canada reinforces the importance of strong, connected North American relationships and creates space for renewed partnership, shared opportunity, and mutual growth at a time when coming together matters more than ever.

Easier Access to Canadian Buyers

Hosting Marketplace in Canada puts Canadian decision-makers front and center. For U.S. suppliers and partners, it creates direct, meaningful access to Canadian operators.

Meeting Canadian Operators Where They Are

By bringing Marketplace to Canada, ABA is making it easier for Canadian operators to fully participate, reducing barriers to attendance and enabling deeper engagement, more appointments, and stronger connections.

A Truly North American Marketplace

Marketplace reflects the full scope of the North American group travel industry. Hosting the event in Canada reinforces ABA’s commitment to inclusivity, collaboration, and building an industry that works across borders.

Are you a bus or tour operator planning tours or charters and meeting with destinations and suppliers?

→ See "Buyer Options" and register as a Tour & Travel Buyer – Appointment Delegate

Price: $0 Early Bird | $0 Regular
Prescheduled Appointments: Yes
Number Allowed per Company: Unlimited
Membership Required: No

These delegates participate in Marketplace’s prescheduled appointment program, meeting one-on-one with travel industry suppliers (sellers) to develop tour and charter business.

Will you attend appointments with your company’s Tour & Travel Buyer but not schedule your own meetings?

→ See "Buyer Options" and register as a Tour & Travel Buyer – Rotation Delegate

Price: $0 Early Bird | $0 Regular
Prescheduled Appointments: No
Number Allowed: One (1) rotation delegate for each Appointment Delegate
Membership Required: No

Rotation delegates share booth time and alternate appointment responsibilities with the Appointment Delegate. They attend appointments but do not have their own appointment schedule.

Are you a bus or tour operator attending for education, networking, or council events only?

→ If your business goals are to engage peers and learn with industry experts without scheduled appointments, then Marketplace has an option built for you.

See "Buyer Options" and register as a Bus or Tour Operator Representative.

We’ve kept the price lower than other industry shows so you can bring more of your team and get real, practical value out of every session and connection.

This year, we’re putting even more into programming for operators like you, especially around safety, insurance, and advocacy. You’ll walk away with useful insights and still have plenty of time to connect with peers across the industry!

Price: $295 per rep Early Bird | $445 per rep Regular
Prescheduled Appointments: No
Number Allowed per Company: Unlimited
Membership Required: No

These delegates attend education sessions, networking events, council meetings, and industry programming, but do not participate in the prescheduled buyer–seller appointment program.

Are you promoting a destination, attraction, hotel, or travel service to tour planners?

→ See "Seller Options" and register as a Seller – Appointment Delegate

Members: $1,845 Early Bird | $1,995 Regular (per registrant)
Non-Members: $2,295 Early Bird | $2,445 Regular (per registrant)
Prescheduled Appointments: Yes
Number Allowed per Company: Minimum one (1); additional delegates based on prior Buyer demand (contact meetingsdept@buses.org with questions).

Are you an industry supplier exhibiting products or services to the motorcoach and group travel industry?

→ See "Exhibitor Options" and register as Associate Exhibitor Representative

Are you an industry supplier attending without an exhibit booth?

→ See "Exhibitor Options" and register as Non-Exhibiting Associate Representative

Are you attending as media, government, an association partner, or an invited guest of ABA?

→ See "Other Registration Types" and select the appropriate Media, Government, Allied Association, VIP, Board, or Guest registration type

TOUR & TRAVEL BUYER — APPOINTMENT DELEGATE

Price: $0 Early Bird | $0 Regular
Prescheduled Appointments: Yes
Number Allowed per Company: Unlimited
Membership Required: No

These delegates participate in Marketplace’s prescheduled appointment program, meeting one-on-one with travel industry suppliers (sellers) to develop tour and charter business.

TOUR & TRAVEL BUYER — ROTATION DELEGATE

Price: $0 Early Bird | $0 Regular
Prescheduled Appointments: No
Number Allowed: One rotation delegate for each Appointment Delegate
Membership Required: No

Rotation delegates share booth time and alternate appointment responsibilities with the Appointment Delegate. They attend appointments but do not have their own appointment schedule.

BUS OR TOUR OPERATOR REPRESENTATIVE

Price: $295 per rep Early Bird | $445 per rep Regular
Prescheduled Appointments: No
Number Allowed per Company: Unlimited
Membership Required: No

These delegates attend education sessions, networking events, council meetings, and industry programming, but do not participate in the prescheduled buyer–seller appointment program.

Buyer Qualifications

To participate in the appointment program, your company must:

Plan or operate group tours or charters
Produce at least 24 tour itineraries per year
Have been in business at least 2 years
Make purchasing decisions for tour components such as destinations, attractions, lodging, dining, or transportation

ABA may request company history or other information to confirm eligibility.

Appointment Program Requirements

Appointment-Taking Buyers:

Receive a booth and appointment schedule on the Business Floor
Must complete the Marketplace and membership (if member) company profiles before appointment requests begin on October 6, 2026 or within 2 weeks of registration.
Must attend a minimum of 95% of your prescheduled appointments and be available at your booth throughout all business sessions on Sunday, Monday and Tuesday.

Buyers may share their appointment schedule with a Rotation Delegate or Operator Representative.

If Requirements Are Not Met

Bus and Tour operators who do not meet Buyer qualifications will be invoiced $445 USD unless an exception has been made by ABA.

Seller – Appointment Delegate

Members: $1,845 Early Bird | $1,995 Regular (per registrant)
Non-Members: $2,295 Early Bird | $2,445 Regular (per registrant)

Prescheduled Appointments: Yes
Number Allowed per Company: Minimum one (1); additional delegates based on prior Buyer demand

Appointment Delegates schedule and conduct prescheduled appointments with Buyers during Marketplace business sessions. Sellers move from Buyer booth to Buyer booth on the Business Floor for their meetings.

The Seller appointment schedule includes 54 appointment slots.

How Many Appointment Delegates Are Allowed?

One (1) Appointment Delegate is available to all registered companies if space allows.
Two (2) Appointment Delegates are allowed if your company received 32+ Buyer requests at Marketplace 2026.
Three (3) Appointment Delegates are allowed if your company received 64+ Buyer requests at Marketplace 2026.

First-time attendees and companies that did not attend Marketplace 2026 may register one (1) Appointment Delegate.

Seller – Appointment Sharing Delegate

Members: $1,845 Early Bird | $1,995 Regular (per registrant)
Non-Members: $2,295 Early Bird | $2,445 Regular (per registrant)

Prescheduled Appointments: No
Number Allowed per Company: Unlimited

Appointment Sharing Delegates attend Marketplace without their own appointment schedule.

They may:

Attend education sessions, networking events, and seminars
Access the Business Floor
Join meetings with their company’s Appointment Delegate

They cannot schedule or receive their own appointments.

Seller Registration Types / Eligibility

Destination Marketing Organizations (DMOs)
CVBs, state or provincial tourism offices, private DMOs, and federal tourism organizations.

Lodging
Hotels, hotel brokers, and hotel management groups.

Attractions & Experiences
Museums, theme parks, entertainment venues, tours, cruises, historic sites, and other visitor attractions.

Receptive Operators
Operators and tour planners who coordinate travel experiences for groups.

Charter Operators
Companies providing charter transportation services.

Associate Members
Bus manufacturers, equipment providers, and service providers to the motorcoach and group travel industry.

Allied Associations
State, provincial, regional, and affiliated industry associations.

ELIGIBILITY

Available to ABA member categories: Bus Manufacturers, Hardware Suppliers, and Service Suppliers.

Travel industry suppliers may not purchase booth space but may receive booth benefits through sponsorship at the Contributor level or higher. See our Sponsorship Guide for more information.

Exhibit Location

All exhibits are located on the Marketplace Networking Floor. Booth placement is assigned by ABA based on booth size, purchase date, and exhibitor requests.

Coach Exhibit Space

20' × 60' (One Coach)
Member: $10,975 | Non-Member: $11,725
Includes 5 Exhibitor Registrations and carpet (no furniture)

30' × 60' (One Coach)
Member: $13,475 | Non-Member: $14,225
Includes 5 Exhibitor Registrations and carpet (no furniture)

50' × 50' (Two Coaches)
Member: $18,450 | Non-Member: $19,200
Includes 10 Exhibitor Registrations and carpet (no furniture)

Networking Floor Booths

10' × 10' Booth
Member: $5,840 | Non-Member: $6,590
Includes 2 Exhibitor Registrations, carpet, and one table with two chairs

10' × 20' Booth
Member: $8,885 | Non-Member: $9,635
Includes 3 Exhibitor Registrations, carpet, and one table with two chairs

Additional Exhibitor Representatives

$1,045 per registrant

Available for additional supplier representatives from companies exhibiting on the Networking Floor.

Additional Registration Types

All registration prices are listed per registrant.

Allied Association Representative
$0 Early Bird | $0 Regular
Staff from state, provincial, regional, or affiliated industry associations.
No Business Floor or appointment access.

Associate Exhibitor Representative
$1,045 Early Bird | $1,045 Regular
Additional representatives from supplier companies exhibiting on the Networking Floor.

Non-Exhibiting Associate Representative
Member: $1,395 | Non-Member: $2,145
Suppliers attending without exhibit space.

Board Representative
$0 Early Bird | $0 Regular
Current ABA Board of Directors members.

Government Representative
$0 Early Bird | $0 Regular
Government agency staff.
No Business Floor or appointment access.

Guest
$895 Early Bird | $895 Regular
Guests attending social and meal functions only.
May not conduct business or be employed by ABA member companies.

Media
$0 Early Bird | $0 Regular
Approved local, national, international, and industry media.

Speaker
$0 Early Bird | $0 Regular
Invited breakout session speakers.

Sponsor Booth Representative / Entertainer
$0 – Sponsored day or Saturday only
$1,045 – Full Marketplace week
Representatives of contracted Marketplace sponsors.

Travel Executive Day Pass
$0 Saturday | $300 per additional day
For ABA member CEOs, Presidents, and General Managers.
No Business Floor access. ABA approval required.

VIP Representative
$0 Early Bird | $0 Regular
Invited ABA guests.

Maritz is the official housing provider for ABA Marketplace 2027. Other offers are not approved and may be invalid or nonrefundable. Please report any unauthorized solicitations to your organization or to Maritz. Special negotiated rates are offered through the housing bureau until January 11, 2027.

ABA strongly encourages all Marketplace attendees to book their accommodations at one of the official 2027 Marketplace host hotels. ABA assumes significant financial risk when contracting guest room blocks for Marketplace. When delegates choose to stay outside the official room block, it increases this risk and may lead to reduced room availability and higher hotel and registration rates in future years.

To help protect the long-term success and affordability of Marketplace, attendees who reserve accommodations outside the official host hotels will be assessed an additional $300 fee following the event.

If your company maintains a formal travel policy that restricts hotel selection, please forward documentation of that policy to meetings@buses.org for review.

Please note that Calgary-area attendees who prefer to commute to the event are exempt from this policy.

All housing accommodations and cancellations must be coordinated through the ABA housing bureau. ABA is not responsible for housing cancellations.

Housing Help: E-mail Customer Service
Call Customer Service toll free at 864-699-5189
Customer Service Hours are 9:00am-5:00pm EST, Monday-Friday

Apr. 7 | Registration & Housing Live

Begin your Marketplace experience and be one of the first to register!

June 16 | Optional Activities Live

Sept. 15 | Early-Bird Registration Ends

Deadline to registration for savings.

Sept. 22 | Research Databases Open

Conduct real-time research of all registered companies' profiles.

Oct. 6 | Appointment Requests Start

Begin selection and prioritization process of appointment-taking companies.

Jan. 5 | Appointment Requests Due

Last day to submit appointment requests for inclusion in the prescheduling process.

Jan. 11 | Host Hotel Final Day

Final day to secure Marketplace reservation rates at host hotels.

Jan. 15 | Appointment Schedules Live

View appointment schedules and begin manual scheduling process for appoint-taking delegates.

ABA Marketplace 2027: Meet Us in Calgary

I'M READY TO GO!

Sign Me Up!

Book My Stay!

Marketplace Delivers Results

What Makes ABA Marketplace Different