Where the Motorcoach and Group Travel Industry Books Their Top Business
ABA Marketplace 2027: Meet Us in Calgary
Marketplace is ABA’s flagship event — built for real business and real connections. In 2027, the industry gathers in Calgary, creating new opportunities for bus and tour operators, travel industry organizations, and bus industry suppliers to connect through structured appointments, shared learning, and relationships that last well beyond the event.
Marketplace Delivers Results
ABA Marketplace combines scale with structure to drive meaningful business connections. Year after year, the numbers show why this event remains the industry’s most effective place to meet, connect, and move business forward.
What Makes ABA Marketplace Different
Pre-Scheduled Business Appointments
Buyers and sellers meet through a structured appointment system that drives meaningful conversations — not chance encounters.
The Right People in the Room
Marketplace brings together decision-makers from across North America, creating a focused environment for relationship-building and deal-making.
More Than a Show Floor
In addition to business appointments, Marketplace includes education, networking, and council meetings that support the full ecosystem of the industry.
Built by the Industry, for the Industry
Marketplace is produced by ABA, with programming shaped by the real needs of operators, suppliers, and partners.
Why Canada
Strengthening Cross-Border Partnerships
Bringing Marketplace to Canada reinforces the importance of strong, connected North American relationships and creates space for renewed partnership, shared opportunity, and mutual growth at a time when coming together matters more than ever.
Easier Access to Canadian Buyers
Hosting Marketplace in Canada puts Canadian decision-makers front and center. For U.S. suppliers and partners, it creates direct, meaningful access to Canadian operators.
Meeting Canadian Operators Where They Are
By bringing Marketplace to Canada, ABA is making it easier for Canadian operators to fully participate, reducing barriers to attendance and enabling deeper engagement, more appointments, and stronger connections.
A Truly North American Marketplace
Marketplace reflects the full scope of the North American group travel industry. Hosting the event in Canada reinforces ABA’s commitment to inclusivity, collaboration, and building an industry that works across borders.