Buyer Eligibility

Bus and Tour Operators (Members and Non-Members) may register as Appointment-Taking Buyers.

Buyers attend Marketplace to meet with travel industry suppliers and gather destination and tour component information to plan future tours and charters.

Important Policy

Buyers may not promote or sell their own services during appointments.

Operators wishing to promote or sell their services must register as a Seller. Any Buyer found selling during appointments will be invoiced the full Seller registration fee.

Buyer Qualifications

To participate in the appointment program, your company must:

• Plan or operate group tours or charters

• Produce at least 24 tour itineraries per year

• Have been in business at least 2 years

• Make purchasing decisions for tour components such as destinations, attractions, lodging, dining, or transportation

ABA may request company history or supporting information to confirm eligibility.

Appointment Program Requirements

Appointment-Taking Buyers:

• Receive a booth and appointment schedule on the Business Floor

• Must attend all scheduled appointments

• Must be present at their booth during all business sessions (Sunday–Tuesday)

• Must complete the Marketplace company profile before requesting appointments

Buyers may share their appointment schedule with a Rotation Delegate or Operator Representative.

If Requirements Are Not Met

Tour operators who do not meet Buyer qualifications will be invoiced $445 USD.

Seller – Appointment Delegate

Members: $1,845 Early Bird | $1,995 Regular (per registrant)
Non-Members: $2,295 Early Bird | $2,445 Regular (per registrant)

Prescheduled Appointments: Yes
Number Allowed per Company: Minimum one; additional delegates based on prior Buyer demand

Appointment Delegates schedule and conduct prescheduled appointments with Buyers during Marketplace business sessions. Sellers move from Buyer booth to Buyer booth on the Business Floor for their meetings.

The Seller appointment schedule includes 54 appointment slots.

How Many Appointment Delegates Are Allowed?

• One Appointment Delegate is available to all registered companies if space allows.
• Two Appointment Delegates are allowed if your company received 32+ Buyer requests at Marketplace 2026.
• Three Appointment Delegates are allowed if your company received 64+ Buyer requests at Marketplace 2026.

First-time attendees and companies that did not attend Marketplace 2026 may register one Appointment Delegate.

Seller – Appointment Sharing Delegate

Members: $1,845 Early Bird | $1,995 Regular (per registrant)
Non-Members: $2,295 Early Bird | $2,445 Regular (per registrant)

Prescheduled Appointments: No
Number Allowed per Company: Unlimited

Appointment Sharing Delegates attend Marketplace without their own appointment schedule.

They may:

• Attend education sessions, networking events, and seminars
• Access the Business Floor
• Join meetings with their company’s Appointment Delegate

They cannot schedule or receive their own appointments.

Seller Registration Types / Eligibility

Destination Marketing Organizations (DMOs)
CVBs, state or provincial tourism offices, private DMOs, and federal tourism organizations.

Lodging
Hotels, hotel brokers, and hotel management groups.

Attractions & Experiences
Adventure tours, agricultural attractions, amusement/theme parks, aquariums, breweries, distilleries, wineries, casinos, caves, dining venues, dinner theaters, entertainment venues, festivals and events, cruises and boating, gardens and arboretums, historic attractions, museums, shopping destinations, sightseeing tours, sports events, theaters, trains, travel plazas, and zoos.

Receptive Operators
Receptive operators and tour planners who coordinate travel experiences for groups.

Charter Operators
Companies providing charter transportation services.

Associate Members
Bus manufacturers, equipment providers, and service suppliers.

Allied Associations
State, provincial, regional, and affiliated industry associations.

ELIGIBILITY

Eligibility: ABA Member Categories: Bus Manufacturers, Hardware Suppliers, Service Suppliers

Note | Travel Industry suppliers are unable to purchase booth space, however, they can become a sponsor at the Contributor Level or higher to receive the sponsor benefit of booth space.

FLOOR PLAN

All exhibits will be on the Marketplace Networking Floor. Placement is determined by ABA and is based on size, purchase date and exhibit requests.

COACH EXHIBIT SPACE

One Coach (20'X60')
Member | $10,975
Non-Member | $11,725
Includes:

• Five Association Exhibitor Representative Registrations

• Carpet (No Furniture)

One Coach (30'X60')
Member | $13,475
Non-Member | $14,225
Includes:

• Five Association Representative Exhibitor Registrations
• Carpet (No Furniture)

Two Coaches (50'X50')
Member | $18,450
Non-Member | $19,200
Includes:

• Ten Association Representative Exhibitor Registrations
• Carpet (No Furniture)

NETWORKING FLOOR EXHIBIT SPACE 

10'X10' Networking Floor Booth
Member | $5,840
Non-Member | $6,590
Includes:

• Two Association Representative Exhibitor Registrations
• Carpet
• One Table with 2 Chairs

10'X20' Networking Floor Booth
Member | $8,885
Non-Member | $9,635
Includes:

• Three Association Representative Exhibitor Registrations
• Carpet
• One Table with 2 Chairs

ADDITIONAL ASSOCIATE EXHIBITOR REPRESENTATIVE
$1045 Early-Bird | $1045 Regular

Additional Supplier delegates of goods and services to the group travel and travel industry with an exhibit booth on the Networking Floor.

Additional Registration Types

All registration prices are listed per registrant.

Allied Association Representative

$0 Early Bird | $0 Regular

Staff from state, provincial, regional, or affiliated motorcoach and group travel associations attending for education, networking, and industry events.
No access to the Business Floor or appointment program.

Associate Exhibitor Representative

$1,045 Early Bird | $1,045 Regular

Additional representatives from supplier companies exhibiting on the Networking Floor.

Non-Exhibiting Associate Representative

Member: $1,395
Non-Member: $2,145

Suppliers of goods and services attending without an exhibit booth.

Board Representative

$0 Early Bird | $0 Regular

Current members of the ABA Board of Directors.

Government Representative

$0 Early Bird | $0 Regular

Government agency staff attending for education, networking, and industry events.
No access to the Business Floor or appointment program.

Guest

$895 Early Bird | $895 Regular

Guests attending social and meal functions (e.g., spouses or family members). Guests may not conduct business or be employed by ABA member companies.

Media

$0 Early Bird | $0 Regular

Approved local, national, international, and industry media.

Speaker

$0 Early Bird | $0 Regular

Invited breakout session speakers.

Sponsor Booth Representative / Entertainer

$0 – Meal sponsors or entertainers on their sponsored day
$0 – Saturday access only
$1,045 – Full Marketplace week

Representatives of contracted Marketplace sponsors at the Contributor level or higher.

Travel Executive Day Pass

$0 Saturday | $300 per additional day

Available to ABA member CEOs, Presidents, and General Managers attending for limited days.
No access to the Business Floor. Approval required.

VIP Representative

$0 Early Bird | $0 Regular

Invited guests of ABA.