Join Us for Women In Buses Day at Marketplace 2026

Come together with women and allies from the motorcoach, travel, and tourism community for an inspiring afternoon of learning, connection, and celebration. Women in Buses Day is where ideas are shared, stories are told, and lasting relationships are built.

R I S E in Reno: Renew. Inspire. Shine. Empower.

This year’s Women in Buses Day celebrates renewal, inspiration, and empowerment while shining a light on the incredible women who keep our industry moving. Join us for an unforgettable afternoon filled with learning, laughter, and leadership. Leave feeling energized by the connections and stories that make this community so special.

ABA_WIB Day Graphics

Agenda

Women In Buses Builds Community

Friday, Jan 9

250131-165419-AMBUS2025Annual-NNT-04571-X2

12:45 PM - 1:00 PM

Doors Open

Erin Awarding WIB members in 2025

1:00 PM - 2:00 PM

Celebrating Progress and Leadership

Experience a warm welcome from our leadership team as we reflect on a year of growth, collaboration, and impact. We’ll honor outstanding individuals with the WIB Leadership and Operational Excellence Awards and look ahead to the exciting year to come.

Dr. Kerry Petsinger 2

2:00 PM - 3:00 PM

Keynote Speaker: Dr. Kerry Petsinger

Get ready to be inspired by Dr. Kerry Petsinger, a high-performance coach and powerhouse motivator who helps people crush self-doubt, build confidence, and achieve bold results.

Chatting at WIB Day 2025

3:00 PM - 3:30 PM

Snack Break

Take some time to chat and grab a snack.

Willow group owner

3:30 PM - 5:00 PM

The Power of Yes—and the Wisdom of No: 2026 Goal & Intention Workshop

This program is designed to help you clarify your 2026 goals and intentions through the lens of aligned yeses and protective nos. Explore what truly matters most in the year ahead and distill your reflections into a single, powerful “One Word” that represents how you want to show up in 2026.

2025 WIB Day Reception

5:00 PM - 6:00 PM

WIB Day Reception

Wrap up the day with great company! Join us in Room A20 for the Women in Buses Reception, a fun evening to mingle, connect, and celebrate together.

Speakers

Dr. Kerry headshot_circle

Dr. Kerry Petsinger

Dr. Kerry Petsinger is a High-Performance Coach and creator of Mornings that Matter®, the research-based, 10-minute GETUP routine to start each day feeling unstoppable. She has taught this routine to people from over 70 countries. She coaches and trains ambitious people on mindset, performance, and execution. Dr. Kerry deconstructs the science of peak performance into simple action steps to equip and empower people to perform at their best.  

Tiffany McMacken headshot

Tiffany McMacken

Tiffany McMacken is the Founder and CEO of The Willow Group, where she helps organizations thrive by unlocking the full potential of their people. Through innovative, tailored solutions, she fosters growth, inspires collaboration, and delivers meaningful outcomes. With over twenty-five years of experience, Tiffany’s extensive certifications—including PRO-D, DiSC, Emotional Intelligence, Situational Leadership II, and more—position her as a trusted advisor for leaders at all levels. Her expertise in team effectiveness training and leadership development ensures that every solution is tailored to her clients' unique needs.

Women In Buses Day will be held January 9, 2026, at the Reno-Sparks Convention Center

Women In Buses is Proudly Sponsored by

Motor Coach Industries