2027
NBTA Itinerary |
ABA Marketplace

February 5-7, 2027 | Calgary, Alberta

Strategize. Connect. Learn.

00

Days

00

Hours

00

Minutes

00

Seconds

Join NBTA in Calgary for three days of industry leadership, advocacy, education, and networking at ABA Marketplace 2027!

NBTA at ABA Marketplace Calgary

Keynote Speaker

Come for NBTA & Stay for Marketplace

NBTA Annual Meeting

Friday, Feb 5

Education, Insurance, & Industry Engagement

Saturday, Feb 6

Safety & Federal Policy

Sunday, Feb 7

NBTA Meeting 2026

8:00 AM – 5:00 PM

Full-Day Business Meeting

To make the most of our time together, we’ve combined all NBTA business into Friday’s meeting, so there will no longer be a Thursday session.

Featured Presentations and Discussions:

• NBTA Leadership: Association business, industry priorities, and strategic initiatives.

• ABA Government Relations Team: Federal legislative and regulatory updates affecting motorcoach operators.

• Fred Ferguson, President & CEO of ABA and NBTA: Industry outlook, advocacy priorities, and strategic direction.

• Invited State Department of Transportation Officials: State transportation policy, regulatory developments, and industry coordination.

260110_181630_LSF

5:00 – 6:00 PM

ABA All Council Reception

After a full day meeting together, we invite you to join us at the ABA All Council Reception to connect, network, and mingle with colleagues and industry friends!

2025_snowy-owl-sled-dog-tours-inc

9:00 AM – 1:00 PM

Calgary Sightseeing Tours (Optional)

Take some time to explore Calgary and experience everything this vibrant city has to offer, from its stunning scenery to its unique attractions and warm Western hospitality.

260110_122035_LSF

9:30 AM – 12:00 PM

Industry Education Seminars

Don’t miss our engaging educational sessions, packed with valuable industry insights, fresh perspectives, and practical takeaways to help you navigate challenges, explore opportunities, and strengthen your business!

Insurance Crisis

12:30 – 1:30 PM

The Cost Squeeze: 
Insurance, Operating Costs and the
Future of Group Travel

Rising insurance premiums and operating costs are putting pressure on the entire group travel industry. Join us for an insightful discussion on these growing challenges, what they mean for your business, and how the industry can navigate the road ahead!

2026 Ribbon Cutting

1:35 – 1:45 PM

Marketplace Ribbon Cutting Ceremony

Make sure to attend this exciting kick-off to Marketplace!

260110-145441-AMBUS2026Annual-NNT-01156

1:45 – 5:30 PM

Marketplace Networking Floor Reception

Keep the energy going at the Marketplace Networking Floor Reception! Reconnect with industry friends, make valuable new connections, and enjoy a lively atmosphere filled with great conversations and opportunities to grow your network!

260110-105608-AMBUS2026Annual-NNT-00119

5:30 – 6:30 PM

Operator Reception

Connect with fellow operators at this special Marketplace reception! Enjoy an opportunity to catch up with industry colleagues, exchange ideas, and build relationships in a relaxed setting.
Sponsored by Sweet Home Alabama

260811-163509-AMBUS2026Summit-NNT-00660

9:00 – 9:45 AM

BISC Kickoff featuring
FMCSA Administrator Derek Barrs

Safety takes center stage as we kick off BISC with FMCSA Administrator Derek Barrs! Don’t miss this opportunity to hear directly from the nation’s top motor carrier safety official as we tackle the real-world safety challenges facing motorcoach operators and explore what’s ahead for our industry.

NBTA with Barrs

10:45 – 11:15 AM

NBTA Federal Regulatory Roundtable
with Administrator Derek Barrs

Go straight to the source for a candid conversation with FMCSA Administrator Derek Barrs about federal regulations, enforcement priorities, and the issues impacting motorcoach operations. This is your chance to gain clarity, ask questions, and bring the operator perspective directly into the discussion.

2026 Luncheon

12:15 – 2:30 PM

Delegate Lunch: State of the Motorcoach
& Group Travel Industry
Keynote Address—Derek Barrs

Take a break, enjoy lunch, and get a big-picture look at where the motorcoach and group travel industry is headed! This special keynote luncheon brings together industry perspectives and insights from FMCSA Administrator Derek Barrs for a timely conversation about the opportunities, challenges, and priorities shaping our future.

260110-090802-AMBUS2026Annual-NNT-09948

2:30 — 5:30 PM

Marketplace Education & BISC Safety Sessions

Keep the momentum going with an afternoon of education designed around the issues that matter to your business. Explore practical strategies, emerging industry challenges, safety best practices, and new opportunities through sessions led by industry experts. Choose the conversations most relevant to you and leave with ideas you can put to work!

2026 Reno celebrate

7:00 – 9:30 PM

ABA Marketplace All-Delegate Evening Event:
"Rodeo & Rhythm: A Calgary Evening"

Get ready for one of the highlights of Marketplace! Join delegates from across the industry for an unforgettable evening of fun, entertainment, and celebration as we come together to enjoy the best of Calgary and make lasting memories!

(Please note: The NBTA Annual Meeting and Calgary Sightseeing Tours require separate arrangements. Activities requiring advance signup are selected through your Marketplace Passport.)

Registration Information

ABA_MP_2027_Illustration_Cropped_06

REGISTRATION

There is no separate fee for the NBTA Annual Meeting.

Registration for the NBTA Meeting is completed through the ABA Marketplace registration portal, with rates based on attendee type.

  • Operator Representative: $445
  • Buyer Appointment-Taker: Free
  • Associate Member (Non-Exhibiting): Starting at $1,395

Most NBTA members will likely register at the $445 Operator Representative rate unless they are participating as appointment takers.

Got questions? Please contact Vicki Osman at vosman@buses.org.