Sponsor Women In Buses Day at Marketplace 2026
Your sponsorship makes a real difference. Get your company recognized at one of Marketplace’s most meaningful events while helping us recognize and inspire the women driving the motorcoach and group travel industry.
Women In Buses Day will be held January 9, 2026, at the Reno-Sparks Convention Center. Reach out today to secure your sponsorship.
R I S E in Reno: Renew. Inspire. Shine. Empower.
This year’s Women in Buses Day celebrates renewal, inspiration, and empowerment while shining a light on the incredible women who keep our industry moving. Become a sponsor and help us create an unforgettable experience filled with learning, laughter, and leadership.

Available Sponsorships




Publication Benefits
All sponsors receive year-round visibility through multiple ABA channels, including a logo and link on the Marketplace website, listings in the ABA Online Directory and Marketplace sponsor directory, and recognition in Destinations magazine, The Business Buzz, and Marketplace Monthly. Sponsors also enjoy exclusive advertising perks — 25% off one print ad and a “buy two, get one free” offer for digital ads across ABA publications.
Onsite Benefits
All sponsors gain valuable visibility throughout ABA Marketplace and Women In Buses Day, with recognition by level on event signage, the WIB agenda, and during the general session. Sponsors are also featured in the Marketplace mobile app and appointment clock, receive a sponsor ribbon, and enjoy signage at sponsored events such as meals or refreshment breaks. Plus, sponsors have access to Marketplace Buyer contact information (upon request) and dedicated networking time on the show floor — creating more opportunities to connect and engage.
After Marketplace, sponsors continue to benefit with access to Marketplace Buyer contact information and the first right of refusal for their sponsorship the following year, giving them a head start on securing valuable visibility and connections for future events.
Keynote Speaker

Dr. Kerry Petsinger is a High-Performance Coach and creator of Mornings that Matter®, the research-based, 10-minute GETUP routine to start each day feeling unstoppable. She has taught this routine to people from over 70 countries. She coaches and trains ambitious people on mindset, performance, and execution. Dr. Kerry deconstructs the science of peak performance into simple action steps to equip and empower people to perform at their best.
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Women In Buses is Proudly Sponsored by
Motor Coach Industries
WIB Day 2026 - Reno
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